The History Behind the Brazilian Wax: Why is it Called That?

The term “Brazilian wax” originates from the country where this style of hair removal first became popular. In Brazil, it is common for women to visit salons for a full removal of pubic hair, leaving only a small strip or triangle in the front. This practice gained attention in other parts of the world in the 1990s and has since become a common grooming option for many individuals.

Today, the Brazilian wax is known for its thorough removal of hair in the genital area, including the buttocks. This style of waxing leaves the skin completely smooth and hair-free, resulting in a clean and polished appearance. Many people opt for this type of waxing because it offers a longer-lasting solution compared to shaving, with results lasting up to four weeks.

The popularity of the Brazilian wax has grown significantly in recent years, with more salons offering this service to meet the demand. According to a survey conducted by the International Spa Association, over 80% of women in the United States have tried some form of bikini waxing, with many choosing the Brazilian style for its sleek and low-maintenance results. This trend has also been embraced by men, with an increasing number seeking out Brazilian waxes for a smoother and more hygienic grooming option.

Why is it called a Brazilian wax?

Have you ever wondered why this popular hair removal method is referred to as a Brazilian wax? The term actually originated in Brazil in the late 1980s and has since gained popularity worldwide. A Brazilian wax is a type of bikini wax that involves the removal of hair from the entire pubic area, including the front, back, and everything in between.

The name “Brazilian wax” likely comes from the fact that the style of hair removal was popularized in Brazil, where wearing thong bikinis and minimalistic swimwear was common. The Brazilian wax became a trend in the United States and other countries in the early 2000s, and it quickly became a popular choice for those looking for a smooth and hair-free intimate area.

One of the main reasons why the Brazilian wax gained popularity is due to the clean and smooth finish it provides. Unlike traditional bikini waxes, which only remove hair from the sides and top of the bikini line, a Brazilian wax leaves no hair behind in the pubic area. This results in a completely hair-free look that many people find appealing.

Another reason why the Brazilian wax is preferred by many is the convenience and long-lasting results it offers. Since the hair is removed from the root, it takes longer to grow back compared to shaving or other hair removal methods. This means that you can enjoy weeks of smooth skin without having to worry about constant upkeep.

Overall, the Brazilian wax has become a popular choice for both men and women looking for a hair removal method that provides a clean, smooth finish and long-lasting results. If you’re curious about trying a Brazilian wax for yourself, be sure to consult with a professional esthetician who can provide you with the best results and advice for caring for your skin post-waxing.

The History Behind the Brazilian Wax: Why is it Called That?

When it comes to hair removal, the Brazilian wax has become a popular choice for many individuals looking for a smooth and hair-free finish. But have you ever wondered why it’s called a Brazilian wax?

The term “Brazilian wax” actually originated in New York City in the 1980s. The practice of removing all pubic hair was already common in Brazil, but it wasn’t until the 1980s that a group of Brazilian sisters, Jocely, Jonice, Joyce, and Jane, opened a salon in Manhattan and introduced the Brazilian wax to the United States. The sisters named their salon “J. Sisters International Salon” and quickly gained popularity for their thorough waxing techniques.

The Technique

Unlike traditional bikini waxes, the Brazilian wax involves the removal of all pubic hair, including the hair in the front, back, and everything in between. The process typically includes applying hot wax to the entire pubic area and then swiftly removing it, along with the hair, using a cloth or strip.

Many people opt for a Brazilian wax because it offers a longer-lasting smoothness compared to shaving. However, it is important to note that the procedure can be painful and may not be suitable for everyone.

The Popularity

Over the years, the Brazilian wax has gained widespread popularity, with many salons offering this service around the world. The term “Brazilian wax” has become synonymous with the complete removal of pubic hair, thanks to the pioneering efforts of the J. Sisters International Salon.

Whether you choose to get a Brazilian wax or not, it’s fascinating to learn about the history behind this popular hair removal technique and why it’s called a Brazilian wax.

Why is it called a Brazilian wax?

1. The term “Brazilian wax” originated in the 1980s when seven Brazilian-born sisters opened a salon in Manhattan and introduced the hair removal technique to the United States.

2. The term became popularized as a way to differentiate between the full hair removal technique that originated in Brazil and other styles of waxing that were more common in the US at the time.

Is there a specific reason why it’s called a Brazilian wax?

While there is no definitive reason why the hair removal technique became known as a “Brazilian wax,” some believe it may be due to the prevalent culture of wearing revealing swimwear in Brazil, making hair removal an important part of grooming for many people.

Are there other names for a Brazilian wax?

While “Brazilian wax” is the most commonly used term for the full hair removal technique, it can also be referred to as a “Hollywood wax” or simply as a “bikini wax.”


In conclusion, the term “Brazilian wax” is named after a popular hair removal technique that originated in Brazil. This type of waxing involves removing all hair from the pubic area, leaving the skin smooth and hair-free. The practice gained popularity in the 1990s when it was introduced to the United States and became a trendy and widely sought-after beauty treatment. The term “Brazilian” was attached to this waxing style as a way to emphasize its connection to Brazil and the country’s reputation for beauty and cultural trends.

Additionally, the Brazilian wax became synonymous with cleanliness, hygiene, and body confidence, leading to its widespread adoption around the world. The technique has since evolved and been adapted to various styles and preferences, making it a customizable and versatile hair removal option for individuals of all genders. While the term may carry cultural connotations, its popularity and widespread use have made it a universally recognized beauty treatment. Ultimately, the term “Brazilian wax” has become a staple in the beauty industry, representing a unique and effective hair removal method that continues to be in high demand globally.

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